Do you need great real estate listing photos?

Story and photos by Steven Kovich

First things first…  I’m a professional photographer who has been shooting architecture for over 25 years, so my totally biased advice is for you to use a professional photographer if you can.  Remember you are a marketing professional!  Your clients are paying you very well for your services and you owe them the best possible “image” (pun intended) you can provide.  We all know that photography can make or break a listing.  That being said, sometimes there is not a budget to pay a professional photographer.  I’m going to share some tips and some apps that can make it a little easier for you to use your phone to capture your own images.  Frankly, you can get some pretty awesome photos with your phone.

Here are a few obvious tips;

High-resolution photos.  Save the high-rez images, and re-size them as needed for whatever the use of the photo is.
Light, bright, and airy. Keep them light and bright, no one likes dark dreary room shots.
Sharp, crisp, and clear.  Keep them sharp and clean, try to keep the areas you’re shooting free of unneeded clutter.
Engaging views and angles.  Find the best angles and views of your interior and exterior shots.  Sometimes a low angle is more impressive and can make the room or exterior look larger.  I almost never shoot from eye level.  Find interesting details, and find angles that create a good composition.

Here are some great apps to try out!

My advise it to download them and play with them.  They all have pros & cons, keep the ones you like. Hopefully these links will start you on a journey to some really helpful apps that you might not have thought of using.

Snapseed is pretty cool and easy to use.  Here’s a link to the download  Here’s a link to a tutorial on how to use some of the different features.  It is called iPhone photography school and you should check it out because it has tons of great advise and ideas to help you be more creative.

Takes is a neat little app that allows you to turn your photos into videos which can be great for realtors.  Video is where it’s at these days so if you can get some interesting video that’s a great thing!  Here’s a link with a brief description and some samples

360 Panorama allows you to take panoramic images of pretty much any scene.  It is an excellent tool for any real estate professorial  who can’t quite fit the whole shot into the frame.

Diptic is an advanced photo collage app.  You can combine photos to create fabulous collages.  For example; before and after photos in an organized clean grouping, or a series of photos in a gallery type setting.  You can also add text, and it has filters to create countless unique and interesting collages.

I hope this helps you in those situations when a professional photographer (me) isn’t an option.